Challenge: Sky wanted to upgrade its Now TV streaming service with a consistent user experience across web, TV, and desktop applications, needing a scalable, high-quality solution for diverse devices.

Our Approach: Our team member, now a key player at OptimaCode, brought their expertise to the table, collaborating closely with Sky's design and backend teams to spearhead the front end development. Leveraging cutting-edge technologies such as React, Redux, Electron, Node.js, and TypeScript, they strategically developed a unified codebase that streamlined the building and maintenance process across all devices. The team's innovative approach included:

• Created responsive web and smart TV apps for seamless streaming.
• Developed an Electron-based desktop media player.
• Ensured robust state management and consistent application behavior with Redux.
• Enhanced code quality and scalability with TypeScript.
• Integrated backend APIs for content delivery and user services.

The solution was internationalised and adaptable for white-label use, accommodating Sky's global presence with customisable interfaces for different markets.

Result: We successfully launched Now TV's cross-platform application delivering a unified streaming experience across web, TV, and desktop. The solution was internationalised across Sky's global markets and adaptable for white-label use. Our strategic approach ensured efficient development, maintenance, and the ability to meet global audience needs, showcasing our expertise in delivering complex, multi-platform solutions for industry leaders like Sky.